Subject-matter expert

I am an associated coach (certified by International Coach Federation – ICF UAE Chapter, Dec 2019) and I continuously upgrade my skills (i.e Designing Talent Certification Program Autoris 2022, Crypto Founders Klub Toa 2022, Leadership and Ethics: Moral Leadership in Personal Practice Harvard 2020).

I work on project assignments, as well as individual consultations. I provide expertise in the following business and technical areas:

Operations in a Start-up.

  • Role of operations: daily operations and process routines, timely delivery, customer support.
  • Operations mindset: operations decisions only numbers driven.
  • Value chain canvas: end-to-end processes mapping and operations excellence.
  • Operational risk and challenges: growing fast, expansion, team retention.
  • Operations metrics: main KPIs and how to measure.
  • Team capacity planning: prioritize bigger wins.

Operational Excellence.

  • Lean Six Sigma (DMAIC): Define/ Measure/ Analyse/ Improve/ Control.
  • Kaizen: Act/ Plan/ Do/ Check.
  • Design for Six Sigma (DMADV): Define/ Measure/ Analyse/ Design/ Verify.
  • Value stream management (VSM): current process/ eliminate waste/ improve/ implement.
  • Lean principles: define value/ map value stream/ create flow/ establish pull/ pursuit perfection.
  • Elimination of variations & maximising capacity: supply chain controls.
  • Operationalising the voice of the customer (VOC): customer touch points.
  • Desired outcome: error proof processes.

Supply Chain Management & Logistics.

  • Understand the stages, associated advantages and risks.
  • Technology systems: how to guarantee the fulfilment on time and in full.
  • Multimodal transportation: sourcing and procurement in logistics.
  • Omni-channel retailing.
  • Usage of Blockchain in logistics and supply chain.

Creating a Business Plan.

  • Understanding audience.
  • Understanding investors (i.e emotional, strategic, financial contributors).
  • The 9 building blocks of the company.
  • Agenda overview of business plan.
  • Evaluating opportunities of entrepreneurs (personal goals, economic viability, teams ability to execute).
  • Building a product: attractive, viable, feasible, investable.

Establishing Data-driven Decision Making.

  • Identifying business objectives and ways to collect the data.
  • Developing insights from data received.
  • Establishing culture of action taking based on data insights.
  • Investor reporting & seed raising (i.e business case vs P&L, unit economics, weekly investor reporting).
  • Costs optimisation and stuff incentives.

Scaling Tech Start-up.

  • Strategy on tasks automation, streamlining and outsourcing.
  • Focusing on customer retention (i.e conversion rates for new vs exciting customers).
  • Optimising product to reach key KPIs: home page, blog, products selection and pricing, check out.
  • Building playbook fir international markets expansion.


  • What is Leadership about: intrinsic & extrinsic motivation, management vs leadership.
  • Formulas vs. reality – theories and adaptation: leaders are made, not born.
  • Risk and pressure – decision management for leaders: balance between self & ego, organisation/ culture/ community/ employees balance, techniques for persuasion.
  • Identifying high potentials: actual measured performance vs loyalty.
  • Stakeholder management and ethics.
  • Competition and reward as leadership tools.
  • Power & influence: balance or focus.
  • Kotters 8 steps: from urgency to incorporating change into culture.

Leadership Survival Training.

  • Authentic and persuasive leadership.
  • Dependencies and networks.
  • Friends and family.
  • Providing effective feedback.
  • Managing your boss (or your investor).
  • Mentoring.
  • Life story: how best to position yourself.

Cultural Competences.

  • Arriving in new culture.
  • Developing cultural competence.
  • Respecting and understanding cultural diversity.
  • Examples of indirect communications.
  • How to build inclusive environment in the company.

Very truly yours, 
ILona B. Schukina

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